As a real estate investor, it’s crucial that you become familiar with all the marketing strategies for real estate investors that you can deploy in your business.
There is no such thing as future proofing in digital marketing.
It’s no secret that the digital marketing landscape changes constantly.
Staying current with an effective real estate investment marketing strategy is a challenge when the rules of the game keep changing.
Don’t worry we’ve got your back.
The tips in this article will give your REI marketing strategy the edge it needs to stay ahead of the game in 2019.
Although it’s vital to harness the power of the web, and the tips we give you here will work in 2019. It’s also nice to have ideas that won’t leave you at the mercy of Google or Facebook’s ever-changing algorithms.
With that in mind, not all of these tips are exclusive to
marketing strategies for real estate investors or to the arena of digital marketing.
Tip #1 – Virtual Video Tours
Let’s say that you are already in touch with an out of state cash buyer who is keen to check out your property online.
Offering a virtual tour of your investment property by means of online video is a great way to whet your buyer’s appetite for the deal.
You can even use a drone to capture an impressive aerial view of your property. This is one of the most recent marketing strategies for real estate investors since the drone was developed.
Tip #2 – Direct Mail
According to an info graphic by direct marketing company US Presort, there are several misconceptions about direct mail.
You may be surprised, as I was, to learn that direct mail is far from dead and buried as an efficient and effective marketing strategy in the digital age.
For example, statistics show that for every 5,000 targeted consumers direct mail will get 175 responds compared to email which gets 65 responds for every 5,000 targeted consumers.
While direct marketing is more expensive than email, if we calculate the cost in terms of CPA (cost per acquisition) it can be only just slightly above that of email.
However, direct marketing becomes even more effective when part of a multi-tactic or multichannel strategy.
Call-tracking, email, and social media can be
integrated with direct mail to create a very effective multichannel
It’s important to choose your mailing list wisely and get it from a credible source.
Please note that the typical homeowner will respond only after several mailings, think in terms of more than just a few mailing attempts.
More Marketing Strategies for Real Estate Investors
Tip #3 – Motivated Sellers
Every investor wants to track down a motivated seller who is willing to sell for less than the property’s true value in exchange for a quick sale.
The difficult part is finding this type of seller.
One great hack is to get hold of your county’s “delinquent tax list”. This continually updated list records every homeowner who is behind, from two weeks to two years, on their property tax payments.
This list will enable you to look at properties that will likely be future foreclosures.
The list might not be available for free but whatever the cost of acquiring that list, it will be worth its weight in REI gold.
Tip #4 – An Optimized Website
Your website should be fast, packed with beneficial content, and not to be overlooked, mobile friendly.
The goal of every marketer is to grab people’s attention. People’s attention today is firmly focused on their mobile devices.
By using a web design that is mobile responsive, you’ll ensure that users on all types of devices have a satisfactory experience when visiting your site.
Your website should also load quickly. Make sure of this by checking that the technical aspects of your site are well-optimized.
It’s also important not to neglect your blog. Useful and up to date content is vital for your site to rank high in search engines.
It can also be a powerful incentive for visiting traffic to connect with you, facilitating greater lead generation.
Tip #5 – Social Media Advertising
Current changes with the integration of the software that runs Facebook, Instagram and WhatsApp may be politically contentious but it means the opportunity for precise targeting via social media sponsored messaging just keeps growing.
If you haven’t already jumped on board then there is still an opportunity to get a great return on your investment with a social media ad campaign.
Precise targeting can allow you to reach an audience not only within a certain demographic and geographical zone but also according to your desired target audience’s recent searches and purchases.
In the old days, we used to call this “laser marketing” but we never dreamed it could ever be done on such a massive scale.
The idea of laser marketing to a precise target group of 300,000 people is only possible in the era of big data.
Tip #6 – Apparel Advertising
The sixth and final tip is also my personal favorite and I give credit here to the following source Jared Lim.
In his article which speaks mainly about more traditional methods of investor marketing, he gives a great and very simple tip about promoting your services by means of your clothing.
In the article he gives the following priceless example:-
“For example, I wore my “Private Lender” t-shirt the last time I visited my doctor. Once he read my shirt, he couldn’t stop talking about real estate and how he has been looking for places to invest his money. Bingo, (talk about Ingenious Marketing Strategies for Real Estate Investors) now he has the answer, and I secured another private lender to my stable.”
This is by no means an exhaustive list of every marketing strategy that might work for your real estate investment business but it will give you a great start if you follow these tips in 2019.
By following the tips above you’ll have an awesome chance of generating leads and investment opportunities to grow your business at the rate that you want to.
If you are looking to build a real estate investor website for your business that meets all of the criteria mentioned in tip #4 in this article, and more, connect with the DDW team here and we will help you get started right away.